Soren is a creative entertainment, media and brand communications executive with over 30 years of experience building, operating and transacting companies that help the world’s most celebrated performers and business leaders execute their best-in-class entertainment offerings.
He is a co-founder of Rock Lititz and former CEO of Atomic Design with decades of executive experience facilitating live productions for international artists, brands, sports associations and a range of other high-profile entertainment experiences.
As a member of the GSL Touring team, he brings this expertise to the live event industry’s top-grossing tours by providing strategic guidance to business managers and production teams on event planning, financing and execution, collaborating with government, community and other stakeholders to create and deliver opportunities in concert touring, live entertainment and media.
Matching his depth in production experience is his knowledge of Pennsylvania’s market trends and entertainment ecosystems, enabling him to help clients navigate challenges, future possibilities and public incentive capital opportunities to position their endeavors for success at every phase.
Prior to joining GSL Touring, Soren held business, investment and creative leadership roles in several investment and advisory companies where he spearheaded business development efforts in entertainment, media and location-based experiences.
Powerful partnerships. Standout solutions.
- Lititz
- Phone: 717.209.5867
- Fax: 610.371.8587
- Touring
Soren is a creative entertainment, media and brand communications executive with over 30 years of experience building, operating and transacting companies that help the world’s most celebrated performers and business leaders execute their best-in-class entertainment offerings.
He is a co-founder of Rock Lititz and former CEO of Atomic Design with decades of executive experience facilitating live productions for international artists, brands, sports associations and a range of other high-profile entertainment experiences.
As a member of the GSL Touring team, he brings this expertise to the live event industry’s top-grossing tours by providing strategic guidance to business managers and production teams on event planning, financing and execution, collaborating with government, community and other stakeholders to create and deliver opportunities in concert touring, live entertainment and media.
Matching his depth in production experience is his knowledge of Pennsylvania’s market trends and entertainment ecosystems, enabling him to help clients navigate challenges, future possibilities and public incentive capital opportunities to position their endeavors for success at every phase.
Prior to joining GSL Touring, Soren held business, investment and creative leadership roles in several investment and advisory companies where he spearheaded business development efforts in entertainment, media and location-based experiences.