Beth Melena

Vice President, Strategic Communications

Beth is a strategic communications and public affairs professional with more than a decade of experience spanning statewide campaigns, state government, nonprofit organizations, health care, economic development and issue advocacy. She has led high-stakes communications efforts, built and managed teams and developed messaging strategies for complex public affairs environments.

Beth advises clients across health care, education, nonprofit, energy, gaming, infrastructure and public affairs sectors. She develops communications strategies, manages media relations, crafts executive messaging, supports legislative and advocacy campaigns, and helps organizations communicate clearly with stakeholders, policymakers, press and the public.

Prior to joining GSL, as Director of Operations in Governor Tom Wolf’s Office of Communications, Beth helped strengthen and modernize communications operations across the Governor’s Office and state agencies. In that role, she developed new policies and processes, supported communications hiring, helped restructure press operations and participated in the evaluation of Commonwealth marketing RFPs.

Beth also served as Communications Director for Governor Wolf’s re-election campaign, where she developed campaign messaging and executed the media strategy that helped support the Governor’s 17-point victory. She continued to advise Governor Wolf on political communications through the remainder of his term.

Beth has also helped nonprofit and public affairs clients design and implement communications and media relations campaigns, directed grant processes that have raised tens of millions of dollars and advised clients across the full spectrum of earned, owned and paid communications.

  • Recognized as an “Above and Beyond” honoree by City & State PA, 2024

Education

  • Saint Joseph’s University, B.A., Political Science and English

Powerful partnerships. Standout solutions.

Beth Melena
Vice President, Strategic Communications
beth.melena@gslpublicaffairs.com
  • Harrisburg
  • Phone: 717.547.8222
  • Fax: 610.371.7952
Areas of Focus
Practice
  • Public Affairs
  • Strategic Communications

Beth is a strategic communications and public affairs professional with more than a decade of experience spanning statewide campaigns, state government, nonprofit organizations, health care, economic development and issue advocacy. She has led high-stakes communications efforts, built and managed teams and developed messaging strategies for complex public affairs environments.

Beth advises clients across health care, education, nonprofit, energy, gaming, infrastructure and public affairs sectors. She develops communications strategies, manages media relations, crafts executive messaging, supports legislative and advocacy campaigns, and helps organizations communicate clearly with stakeholders, policymakers, press and the public.

Prior to joining GSL, as Director of Operations in Governor Tom Wolf’s Office of Communications, Beth helped strengthen and modernize communications operations across the Governor’s Office and state agencies. In that role, she developed new policies and processes, supported communications hiring, helped restructure press operations and participated in the evaluation of Commonwealth marketing RFPs.

Beth also served as Communications Director for Governor Wolf’s re-election campaign, where she developed campaign messaging and executed the media strategy that helped support the Governor’s 17-point victory. She continued to advise Governor Wolf on political communications through the remainder of his term.

Beth has also helped nonprofit and public affairs clients design and implement communications and media relations campaigns, directed grant processes that have raised tens of millions of dollars and advised clients across the full spectrum of earned, owned and paid communications.

Recognition

  • Recognized as an “Above and Beyond” honoree by City & State PA, 2024

Education

  • Saint Joseph’s University, B.A., Political Science and English
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